We love brands.

We love to create, study, nurture and extend them.
Every great brand has its own unique personality.
We love to get to know their quirks, protect them, sing their praises and help them make new friends.

Merchantwise is a unique brand licensing and creative marketing agency. We combine insight-driven strategy with innovative and creative solutions to deliver tangible brand value for our clients.

Merchantwise offers a premium service to a portfolio of blue chip and high potential brands, that no other Australasian agent can match.

Latest project


Medibank Icehouse engaged Merchantwise to conduct a strategic review and identify opportunities to improve customer visitation and revenue yields.

View all new work >